# AI-powered campaign optimization

Getintent self-learning AI-driven algorithms predict users’ behavior and target audiences that are most likely to convert – bringing you closer to your performance goals and delivering outstanding returns on marketing budgets.

## Key features

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  **Goal agnostic**  
  AI algorithms analyze multitude of data points and campaigns to target the most valuable audiences, detect and eliminate fraud, and optimize ad placement by a metric of your choice.

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  **Omnichannel**  
  Optimization works on any media format, device and customer segment.

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  **Automated**  
  Replaces inefficient routine work and requires no engineering, only initial setup and manager’s oversight.

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  **Flexible**  
  Fine-tune the bidding strategy or apply custom logic in line with your goals to maximize campaign performance by CPM, CPC, CPV or CPI.

## See our other capabilities

[Proprietary programmatic solutions\  \  Сократите adtech-расходы – используйте наши комплексные решения](/content/en/capabilities/proprietary-technology-stack/index.html)  
[AI-powered campaign optimization\  \  Launch highly predictive, optimized and customer-oriented ad campaigns](/content/en/capabilities/ai-powered-campaign-optimization/index.html)  
[Campaign planner\  \  Plan effective and scalable ad campaigns](/content/en/capabilities/campaign-planner/index.html)  
[Data à la carte\  \  Enable data for bigger insights and better results](/content/en/capabilities/data-a-la-carte/index.html)  
[Real-time reporting and self-service UI\  \  Get a holistic overview of your campaign performance](/content/en/capabilities/real-time-reporting-and-self-service-ui/index.html)  
[Launch brand-safe campaigns\  \  Launch brand-safe campaigns](/content/en/capabilities/brand-safety-and-fraud-detection/index.html)  
[Service\  \  Get the service powered by people](/content/en/capabilities/service/index.html)  
[Getintent API\  \  Get even more flexibility in campaign management and reporting](/content/en/capabilities/real-time-api/index.html)  
[Supported media\  \  Delight and engage audience with innovative programmatic ad formats](/content/en/capabilities/supported-media/index.html)  
[Action predictor\  \  Buy impressions from converting users](/content/en/capabilities/action-predictor/index.html)  
[GetRewarded\  \  Drive performance and deliver positive user experience with rewarded video](/content/en/capabilities/getintent-capabilities-getrewarded/index.html)

Launch highly predictive, optimized and customer-oriented ad campaigns.